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House of Cards and Product Placement

on 21 February, 2014

Now that I’ve seen both seasons (actually watched both season twice) of House of Cards on Netflix, I seem to be miles ahead of anyone I know who has been watching. Makes it tough to discuss the plots lines and stories when so many would be disappointed to hear spoilers.

So, I will not spoil anything for anyone. Instead, after seeing a fun mention of just how many Apple devices were seen during the two seasons, I thought it would be fun to do more than product placement watch for more than just Apple, so this morning I’ve again started watching Season 1 just for product placement.

Here is from just the first episode in order as I saw them:

CocaCola and Dansani




Vera Wang Reference


Now, there were three shots that I caught that I either didn’t recognize or the labels were obscured or missing. In this one, I recognize that brand of water, but it almost looks as if the label was removed. Did the company not cough up the bucks for placement?

Unknown Water

Again, this one isn’t immediately recognizable and I asked my 19 year old game playing son… he has just about every gaming system there has ever been but he doesn’t recognize this one. And it wasn’t obvious the game console. Gamers?

Unknown Game

And the third sighting… I have to admit that I am from the Apple camp so I didn’t recognize this, but neither did the Kid who does carry an Android tablet. Is there not recognizable front branding?

Unknown Mobile Device

Like I said, this was just from Season 1: Episode 1.

The Kid and I have been doing this for a while, we’ve sort of turned it into a game where the first one to recognize or spot a product placement shouts it out. You get a point. 🙂

There are lots of opportunities these days. How else do the advertisers get around streaming and DVR and cable and DVDs where people are intentionally trying to avoid advertising and commercials?

Its kind of a fun game. Wanna play?


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